{"id":30322,"date":"2026-09-01T11:15:54","date_gmt":"2026-09-01T16:15:54","guid":{"rendered":"https:\/\/surplused.com\/index.php\/2026\/09\/01\/announcing-varustelekas-us-expansion\/"},"modified":"2026-09-01T11:15:54","modified_gmt":"2026-09-01T16:15:54","slug":"announcing-varustelekas-us-expansion","status":"publish","type":"post","link":"https:\/\/surplused.com\/index.php\/2026\/09\/01\/announcing-varustelekas-us-expansion\/","title":{"rendered":"Announcing Varusteleka&#8217;s US Expansion"},"content":{"rendered":"<div class=\"mejs-video-container\"><iframe loading=\"lazy\" allow=\"autoplay\" width=\"580\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/zPrXCas5EEc?controls=1\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><a href=\"https:\/\/www.varusteleka.com\" target=\"_blank\">https:\/\/www.varusteleka.com<\/a><\/p>\n<p>Having been a customer of Varusteleka for more than 10 years and having become person friends with many of the folks there, I am very excited to share the news of their US expansion!  They now have a US distribution center, allowing them to ship fast and tariff-friction-free in the US.<\/p>\n<p>Not familiar with Varusteleka? They make a wide array of outdoor gear for hunting, hiking, and military service, from clothing to web gear to pouches and more. From their early roots selling surplus, they brought a unique and very real style of brutal and dark Finnish humor; just the thing one would expect from a country that is mosquito plagued swamp when it&#8217;s not sunless icy forests, with a looming 800+ mile border with Russia. They bring that attitude and the very real need for rugged top quality to their products. Looking flashy on Instagram works great for lots of brands, but Varusteleka makes kit that will be there for you when the sun disappears, the fire dies, and you fall through the ice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.varusteleka.com Having been a customer of Varusteleka for more than 10 years and having become person friends with many of the folks there, I am very excited to share the news of their US expansion! They now have a US distribution center, allowing them to ship fast and tariff-friction-free in the US. Not familiar with&hellip;&nbsp;<a href=\"https:\/\/surplused.com\/index.php\/2026\/09\/01\/announcing-varustelekas-us-expansion\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Announcing Varusteleka&#8217;s US Expansion<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":30323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[89,19],"tags":[],"class_list":["post-30322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-video"],"_links":{"self":[{"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/posts\/30322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/comments?post=30322"}],"version-history":[{"count":0,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/posts\/30322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/media\/30323"}],"wp:attachment":[{"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/media?parent=30322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/categories?post=30322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/tags?post=30322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}