{"id":28904,"date":"2026-02-09T06:56:32","date_gmt":"2026-02-09T12:56:32","guid":{"rendered":"https:\/\/surplused.com\/index.php\/2026\/02\/09\/which-customer-are-you-w-mike-branson-of-gideon-optics\/"},"modified":"2026-02-09T06:56:32","modified_gmt":"2026-02-09T12:56:32","slug":"which-customer-are-you-w-mike-branson-of-gideon-optics","status":"publish","type":"post","link":"https:\/\/surplused.com\/index.php\/2026\/02\/09\/which-customer-are-you-w-mike-branson-of-gideon-optics\/","title":{"rendered":"Which Customer Are You? (w\/ Mike Branson of Gideon Optics)"},"content":{"rendered":"<div class=\"mejs-video-container\"><iframe loading=\"lazy\" allow=\"autoplay\" width=\"580\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/GSdi7z964ac?controls=1\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Suit from Grayman &#038; Co: <a href=\"https:\/\/grayman.co\" target=\"_blank\">https:\/\/grayman.co<\/a><\/p>\n<p>Today I&#8217;m speaking with Mike Branson from Gideon Optics at SHOT Show 2026 about what he sees in the industry. Specifically, the three categories that customers fall into&#8230;<\/p>\n<p>The best firearms reference books: <a href=\"https:\/\/www.headstamppublishing.com\" target=\"_blank\">https:\/\/www.headstamppublishing.com<\/a><\/p>\n<p><a href=\"http:\/\/www.patreon.com\/ForgottenWeapons\" target=\"_blank\">http:\/\/www.patreon.com\/ForgottenWeapons<\/a><br \/><a href=\"http:\/\/www.floatplane.com\/channel\/ForgottenWeapons\" target=\"_blank\">http:\/\/www.floatplane.com\/channel\/ForgottenWeapons<\/a><\/p>\n<p>Cool Forgotten Weapons merch! <a href=\"http:\/\/shop.forgottenweapons.com\" target=\"_blank\">http:\/\/shop.forgottenweapons.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suit from Grayman &#038; Co: https:\/\/grayman.co Today I&#8217;m speaking with Mike Branson from Gideon Optics at SHOT Show 2026 about what he sees in the industry. Specifically, the three categories that customers fall into&#8230; The best firearms reference books: https:\/\/www.headstamppublishing.com http:\/\/www.patreon.com\/ForgottenWeaponshttp:\/\/www.floatplane.com\/channel\/ForgottenWeapons Cool Forgotten Weapons merch! http:\/\/shop.forgottenweapons.com<\/p>\n","protected":false},"author":12,"featured_media":28905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[89,19],"tags":[],"class_list":["post-28904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-video"],"_links":{"self":[{"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/posts\/28904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/comments?post=28904"}],"version-history":[{"count":0,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/posts\/28904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/media\/28905"}],"wp:attachment":[{"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/media?parent=28904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/categories?post=28904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/surplused.com\/index.php\/wp-json\/wp\/v2\/tags?post=28904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}